messi60
Do³±czy³: 27 Pa¼ 2024
Posty: 1
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 Improve your Email Marketing with Drip Campaigns |
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On other occasions in this blog, we have been talking about the importance of lead generation in the world of Email Marketing. These leads go through different phases and the main objective is to provide them with relevant and valuable information at each stage of the process to end up gaining their loyalty.
As we all know, in the world of Email Marketing, strategies can be key to standing out and connecting with your audience in a meaningful way. One tactic that has proven to be effective is the “drip campaign”.
What is an Email Marketing Drip Campaign?
This action consists of sending a series of messages using automated emails over time to a specific group of recipients. In other words, the objective of drip campaigns is to provide relevant and valuable information, helping to guide leads throughout their journey at each step of the sales funnel. In addition, these can be personalized with the contact's name, or a specific reference.
Therefore, we could also say that this type of campaign consists of weaving digital stories through a sequence of automated, personalized and perfectly timed emails .
For example, if we get someone to register wordpress web design agency on our website, we can set up a series of emails to handle registration. That is, once registered, they can automatically receive a registration confirmation email, a double opt-in, or simply a welcome email.
Another example could be an abandoned cart campaign. This would consist of automatically contacting the potential customer who has left a product unpurchased in the basket. Therefore, we would have an automated drip campaign that would consist of contacting these users to remind them that they have left a product in the basket, or, alternatively, offering a discount to encourage the purchase of that same product.
What are its benefits?
Drip campaigns are really useful because they are specific actions that can be customized and also sent at the right time. Their benefits can be:
– Time saving . Once you have set up automated emails, it will work, saving you time and effort.
– Convert web traffic into leads . It has been proven that building a relationship with your customers is synonymous with loyalty.
– Improve sales .
– Increase repeat purchases . If once our customers make a purchase we continue to maintain contact, it will be easier to get repeat purchases.
– Attract inactive audiences .
Practical examples :
– Onboarding campaigns : Guide your new subscribers through a welcome process, providing key information about your products or services in bite-sized doses.
– Product or service information : Break down the features and benefits of your offer over the course of several emails, helping your leads fully understand the value you provide.
– Reactivate inactive customers : Revive the relationship with inactive customers by sending special offers, updates or exclusive content that can rekindle their interest.
On our website, in the “ ebooks and downloads ” menu, you will find different benchmarks . The benchmarks are analyses that we have carried out on the mailings of the most important brands in different industries in Spain ( sportswear , cosmetics , mass distribution , etc.). These are very useful to see how the big brands carry out their mailings and treat their leads, from the moment of opt-in, until over the following 30 days . Therefore, you will be able to see real examples of automated emails from brands such as Nike, Mediamarkt and Chanel along with their competitors.
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