How can I be transparent for my customers without being too

Users are accustomed to being able to compare services and products in their private lives. This requirement also extends to the business environment. The challenge is that, as a B2B company, you don't want to be completely open, yet this transparency is a prerequisite for the information gathering process.

The solution is to present all important information transparently and provide users buy telemarketing data with additional facts that the competition doesn't provide. These can be services such as delivery times, 24-hour hotlines, trial periods, or similar. An emotional level of communication also significantly differentiates a company in terms of comparability.

#5 How can I create new needs among my customers?
To create demand, it's necessary to engage users where they are in the information flow. Content marketing and display advertising are best suited to raise awareness. Depending on the goal, delivery can be via Google AdWords or in specialized media, where B2B online campaigns can be controlled based on interests, topics, keywords, or retargeting. However, it's not possible without your own content. Blog articles, white papers, videos, case studies, or articles in specialized media, for example, help to place the demand in the minds of users, even if they aren't actively searching for it yet.