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Dołączył: 28 Paź 2024 Posty: 1
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How to advertise a business on Telegram |
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Telegram is one of the most popular social platforms in Russia. According to Inclient , in 2024, the number of monthly active users is 950 million people, of which more than 86 million people are the audience in Russia.
According to statistics, users spend an average of 4.5 hours a day on Telegram. Moreover, you can advertise products or services in different industries: IT, retail, consulting, finance, beauty. In this article, we will tell you how to launch advertising on Telegram and how much it costs.
Contents of the article
1. Types of advertising in Telegram
2. How much does advertising in Telegram cost
3. How to buy advertising in channels
4. How to launch advertising in Telegram Ads
5. How to prepare a channel for advertising in Telegram
6. 5 tips: how to launch and evaluate advertising in Telegram
7. Let's summarize
Types of advertising in Telegram
Telegram ADS. This is the official platform used to set up advertising. Here you can select a list of channels that are suitable for promotion. You cannot specify or parse the audience, for example, as in VK. Therefore, you need to independently analyze which publics have the target audience.
Telegram advertising configured via Telegram ADS will appear in publics with more than 1,000 members. It looks like the last message in the channel.
Source: Telegram channel of family psychologist Vika Dmitrieva
Source: Telegram channel of family psychologist Vika Dmitrieva
It is logical that an advertisement for a school for children appears in the public page of a family psychologist. Most likely, among the 250,000 subscribers there is the target audience of the online school "Synergy".
This method of promotion has one drawback - it is suitable for large companies, as it requires large investments - 2 million euros. But you can do without them if you buy the promotion service in Telegram ADS through agencies. Then official advertising will cost less - from 150,000 ₽ - 300,000 ₽.
Channels and chats. You can advertise not through the official platform, but by negotiating directly with the administrators of publics. You don't have to pay for such advertising, you can cooperate by barter. It is important to find a company that is not a competitor, but which has the desired target audience.
Advertisements in Telegram channels look different from the official ones. This is not a short text, but a long post, cards or even a video. Although most often such advertisements are still made in text. Example of an advertising message ↓
Source: Yulia Menshova's Telegram channel
Source: Yulia Menshova's Telegram channel
Folders. In Telegram, you can website development service create folders with selections of publics and use them to advertise your business. Let's say you need to advertise the Planfact Telegram channel. For the folder, select channels according to the following criteria:
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Plus or minus the same number of subscribers, 5000 - 8000.
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Similar topics, but not competitors' channels. That is, groups that talk about business are suitable, but publics of other financial accounting services are not suitable.
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The channels do not have inflated subscribers and activity, this can be checked using the TgStat bot and manually viewing the activity of subscribers.
Then we agree with channel administrators on cooperation, create a folder and advertise it. Each company makes an announcement in its channel. An example of what it looks like ↓
Source: Telegram channel of marketer Pasha MolyanovSource: Telegram channel of marketer Pasha Molyanov
Such a folder can be advertised on large channels and with large bloggers. The cost of promotion will be lower if the amount is divided among all participants.
Advertising in personal messages. You can send advertising to users in personal messages, but this method is not very effective. People do not like when someone invades their personal space and advertises to their face.
Therefore, it is still better to use more native methods.
How much does advertising cost in Telegram
Official advertising in Telegram. It is expensive, as you will have to spend 2 million euros: half of the amount will go to the advertising campaign itself, half - to the deposit. This option is suitable only for a small number of companies, so another option has appeared - advertising through intermediaries.
Marketing agencies on average offer to stay within a budget of 150,000 ₽–300,000 ₽. For example, such services are provided by Magnetto.pro and eLama . How much a subscriber will cost depends on the niche.
Advertising in groups. How much advertising in Telegram costs depends on many factors:
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what niche,
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how many subscribers are in a group or public page,
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how active is the audience,
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how strong the brand is and how trustworthy the channel administrator is.
For example, in a marketer's channel with 5,000 subscribers, promotion can cost 10,000 ₽, and in a channel with 40,000 subscribers - 60,000 ₽. If the public is large, and the price tag for advertising is low - this is a reason to think. Perhaps there are many bots among the subscribers and the promotion will not be effective.
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